Television Advertising in a "Joost" Society
by Stanley Rubenti
stanley.rubenti@collegedegreereview.com
College Degree Review Columnist
Television advertising, long the bread-and-butter of Fifth Avenue, continues to face obstacle after obstacle as more consumers worldwide bring broadband into their homes. Kazaa and YouTube certainly have left a mark, but digital recording devices such as TiVo have also made it more difficult to hold captive audiences long enough to watch 30-second commercials. Add to this melee the much-heralded Joost, a peer-to-peer television program designed by Niklas Zennstrom and Janus Friis (the founders of Kazaa and Skype). Is television advertising at an end?
The Future of TV Advertising
Perhaps it might be premature to say that TV advertising is on the outs, but it's probably safe to say that television advertising (as we know it) will undergo some fairly radical changes in the next several months. What does this mean for you and anybody else who wants to become a mass marketer or advertising specialist?
For starters, concentrating on the marriage between mass entertainment and Internet is probably a good idea. After all, advertisers must always go where the greatest markets are. In the 1930s and 1940s, radio was the dominant medium. Starting in the 1950s, television was where most consumers spent their majority of their "down time." Increasingly, however, the Internet is where savvy entertainment-seekers go.
Re-Dubbing Television Advertising
As you begin researching advertising programs out there (whether for an associate degree all the way up to a master's degree), make sure that you investigate schools that have robust departments in online advertising, peer-to-peer technology, and traditional TV advertising. While still relevant, the latter might potentially become obsolete as Joost and other innovative technologies provide greater choices to end-users, so a successful understanding of how traditional advertising avenues can be combined with newer approaches will result in the most successful results. It might also result in more job opportunities as experts on Fifth Avenue wrack their brains trying to court the billions of dollars they could lose as the traditional television industry undergoes radical changes. One thing is certain, however. TV advertising and primetime television will never be the same.
Source
About the Author
A freelance writer, Stanley Rubenti currently lives in Bangko,k where he provides admissions consultation for college-bound students. Stanley holds a B.A. in history.
|
Featured Schools
AIU Online
Earn your degree online fast, from AIU Online.
Walden University
Earn a respected bachelor's degree, master's degree, or Ph.D. online at Walden University.
Capella University
As an accredited university with online degree programs in five schools, Capella University is committed to helping you accomplish your goals through a high-caliber educational experience. Learn more about undergraduate, graduate, or post-graduate programs.
|
