Computer Animation, Bollywood Style
by Stanley Rubenti
stanley.rubenti@collegedegreereview.com
College Degree Review Columnist
Ever since Walt Disney proved that you could entertain the masses with simple cartoons, animation has been big business for Hollywood. With high box office earnings, throngs of admiring fans, and an endless stream of new media through which to promote new titles, the animation industry has blossomed into a multibillion-dollar empire that shows no sign of stopping. But if you thought your job prospects as an animator were good now, just wait until Media Factory India comes out with the much-anticipated animated 3-D film Magik.
India and the Future of Computer Animation
Although it's doubtful that the $5 million Magik will be able to compete with the $100 million animated features that come out from Hollywood, Media Factory India's move into animation highlights a new trend in Bollywood. Western successes like Shrek, Toy Story, and The Incredibles have helped create more demand for feature-length animated shorts in India, one of the largest markets for filmmaking and film viewing. However, computer animation in India is still very much in its infancy. Before average moviegoers in other parts of the world begin taking note, Bollywood producers will have to rely both on native talent and an influx of new ideas, new animators, and new techniques from abroad. This means that whatever current demand there exists for animators worldwide will likely increase as India attempts to corner an even larger portion of the market.
What You Should Study in Computer Animation
As an aspiring animator, you should seriously consider adding Bollywood cinematography to your curriculum. Just as producers and animators in India will have to adapt some Western concepts to their films, so too might you have to incorporate various Indian constructs into your work. The incorporation of Indian-influenced songs and dance, colors, motifs, religious symbology, character development, and storylines could do wonders for your professional career after you graduate. Such versatility and fluency could make you a valuable asset both in the US and in countries like India.
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About the Author
A freelance writer, Stanley Rubenti currently lives in Bangkok where he provides admissions consultation for college-bound students. Stanley holds a B.A. in history.
Posted on: May 24, 2007
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