Television Advertising in a "Joost" Society

Perhaps it might be premature to say that TV advertising is on the outs, but it's probably safe to say that television advertising (as we know it) will undergo some fairly radical changes in the next several months. What does this mean for you and anybody else who wants to become a mass marketer or advertising specialist?

For starters, concentrating on the marriage between mass entertainment and Internet is probably a good idea. After all, advertisers must always go where the greatest markets are. In the 1930s and 1940s, radio was the dominant medium. Starting in the 1950s, television was where most consumers spent their majority of their "down time." Increasingly, however, the Internet is where savvy entertainment-seekers go.

Re-Dubbing Television Advertising

As you begin researching advertising programs out there (whether for an associate degree all the way up to a master's degree), make sure that you investigate schools that have robust departments in online advertising, peer-to-peer technology, and traditional TV advertising. While still relevant, the latter might potentially become obsolete as Joost and other innovative technologies provide greater choices to end-users, so a successful understanding of how traditional advertising avenues can be combined with newer approaches will result in the most successful results. It might also result in more job opportunities as experts on Fifth Avenue wrack their brains trying to court the billions of dollars they could lose as the traditional television industry undergoes radical changes. One thing is certain, however. TV advertising and primetime television will never be the same.

Source

Guardian Unlimited