Mobile Email Marketing: the Billboard in Your Pocket

Cellular Email Marketing
According to the latest blogger buzz, Google has a team of approximately 100 software engineers looking into a mobile phone project. With the search engine behemoth actively courting mobile phone giant Samsung, the release of a "Google phone" could drive communications, advertising, and traditional Internet marketing several light-years forward.

For marketing students, this move means a need for more diverse curricula aimed at anticipating changes in traditional advertising trends. New products bring new questions:

• If Google's phone and Apple's iPhone prove popular, how long before users are inundated with cellular spam?
• How will Internet marketing, email marketing, and cellular phone marketing professionals differentiate their work on web-based phones from the rest of the advertising noise confronting today's consumers?
• Could this new marketing medium herald a new wave of industries and professions in the same way as did radio, television, and the nascent Internet?

Internet Marketing Requires Constant Education
There are no easy answers at this point. One thing is certain, however. Marketing in the new millennium is far more dynamic and fluid than anything we've ever experienced before. Whatever you learn about email marketing, Internet marketing, or even cell phone marketing will likely need to be updated on a near constant basis. Having a degree in marketing can provide you with a firm foundation, but you'll need to constantly retrain and recertify if you want to stay ahead of the curve.